If Apple are going for a luxury EV, then they ‘only’ have to get better than Tesla. I hear Tesla still don’t have build quality sorted, and issues can take months to get fixed.

I imagine more practically minded luxury car buyers would jump at an Apple car that met Tesla on the performance front and exceeded them on the ease of ownership.

What other market is large enough for apple to enter? That’s the real question that needs to be answered because if there is no other viable market to deploy their capital then disrupting transportation is a good pick.