Re:Apple targets car production by 2024, eyes ‘next level’ b...
by ethbr0 on Monday December 21, 2020 @04:35PM
(#25499879)
The angle would be treating it as a new front in the war with Google and Microsoft.
Car = game console = phone = laptop
Just another platform to own, so that one might control and tax users there-on.
Re:Apple targets car production by 2024, eyes ‘next level’ b...
by jariel on Tuesday December 22, 2020 @12:36PM
(#25508862)
That's a point on a strategy slide, not the 'angle' that gives them an entry point into the market.
It doesn't make design/manufacture/distribute cars - a massively complex thing - any easier.
It's very hard to enter markets against big incumbents, there needs to be some kind of approach.
Apple can expect to lose a lot of money for a very long time unless they are doing something tangential.
I guess they are the company to 'try it' but really it's a monster bet.
It'd be interesting if they have an 'angle' that allows them to start small, possibly with a specific kind of public transport or closed-system solution for urban transport, with entities like Dubai (i.e. cash flush) buying in big.