It’s true that the hurdle from 0 to 1 cent is much larger than 1 cent to 1 dollar - but Even though it is well known, to the point of being axiomatic for sellers, that it is not how it is perceived by buyers which often pretend it is a linear scale.

Who are these ads directed at? It’s not the general public. But is it small business owners? Politicians? Regulators? I don’t have a good answer.