I am not sure that it is about content. It is more about some important factors of contemporary businesses and especially startups:

- Scale Economies - the more you invest the more profit you get

- Network Economies - platform business models like Amazon

- Counter Positioning - Vanguard and ETFs

- Switching Costs - this is why Facebook still exists

- Branding -

- Cornered Resource - patents etc.

- Process Power - this is why governments still exist :)