Be careful with anecdotes! Even your own experiences! The world is a very big place. The few different jobs I've worked over the past, say... 5 years... I've seen lots of places that were Dell from door to door, a mix of Macbooks and Surface, all Macbooks but a few had Surface as personal/toys, etc. At some places, they are popular and I think when you see them all the time you're more likely to buy one yourself. When no one you know has one you're less likely to get one. So it's helpful to dig up sales statistics if you can find them...

Perhaps the closest thing to a Zune that Microsoft makes today is the Surface Duo. It's very expensive with nice hardware, but the initial launch got some bad press from mediocre software. The software has likely gotten a lot better over time, so it will be interesting to see a version 2 here. But no one will be buying a $1400 Zune :)