Re:Facebook's Hypocrisy on Apple's New iOS 14 Privacy Feature
by realityking on Friday December 18, 2020 @07:36AM
(#25466464)
> you will obviously know if a campaign has been "effective", if sales increase.
This is simplifying marketing too much. You’re likely to run concurrent campaigns on different platform, Facebook, Instagram, Google Search, Twitter, etc.
Marketers would like to understand what campaigns and what medium helps drive sales/installs. No need to waste money on Twitter ads if it turns out no one actually ends up buying.
Re:Facebook's Hypocrisy on Apple's New iOS 14 Privacy Feature
by dhosek on Friday December 18, 2020 @09:55AM
(#25467648)
This is easily managed by changing the url based on the source of traffic (e.g., the omnipresent ?camId=foo on so many links). Heck, back when I published a magazine, I did this in analog form by using slightly different addresses for mailed in subscriptions (adding a Dept S to the address for the ad in Step by Step, Dept H for How Magazine). It doesn't take intrusive user tracking to be able to measure this sort of thing.
Re:Facebook's Hypocrisy on Apple's New iOS 14 Privacy Feature
by mingfli on Friday December 18, 2020 @01:53PM
(#25470497)
There are no URLs in app installs. The ad links to the iOS app store, and Apple does not give you any information post install on where the source came from.
Re:Facebook's Hypocrisy on Apple's New iOS 14 Privacy Feature
by dhosek on Sunday December 20, 2020 @11:24PM
(#25492112)
Most ads don't link directly to the app store, but instead send you through a tracker site which logs the click before forwarding you to the app store.
Re:Facebook's Hypocrisy on Apple's New iOS 14 Privacy Feature
by engineeringwoke on Friday December 18, 2020 @08:58AM
(#25467090)
As I understand it there would still be a unique identifier related to the specific campaign.
i don't think that's what you're describing here.
> It’s important to know if someone clicks an ad and downloads your app. That’s called a Conversion. It’s used to measure the effectiveness of the ad campaign and the value you gain from spending money on an ad.
i think you've conflated A/B testing with user-profiling. you will obviously know if a campaign has been "effective", if sales increase. you absolutely do not need to uniquely identify a user to do this (which is what happens today).
> That’s unique ID is what Apple wants to remove,
as stated, apple don't want to remove it, merely make it opt-in. and if the end user isn't opting in, they probably don't want it.