Meanwhile more and more websites are adding “legitimate interest” controls to ads and analytics, as a way to keep them activated. It’s so absurd from a user perspective, they even have separate controls for normal and legitimate interest ads.

I wouldn’t be surprised if the sales teams at Google, criteo etc told them to do so off the record.

Every time I see the banner I think is it really necessary to visit the website? So I’m also quite happy about this move by GitHub.