Facebook Takes Out Newspaper Ads to Attack Apple's Strengthening iOS Privacy

Re:Facebook Takes Out Newspaper Ads to Attack Apple's Streng... by FabHK on Thursday December 17, 2020 @09:29AM (#25455833)

Well, or how about letting yourself being hyper targeted by reading a magazine aimed at, say, parents or pilots or knitters or golfers or whatever. No need to give up your privacy for that, and you still get pertinent advertisement, and those specialised small businesses can still reach their target audience.

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Re:Facebook Takes Out Newspaper Ads to Attack Apple's Streng... by Closi on Thursday December 17, 2020 @11:18AM (#25456946)

I'm assuming hyper-targeting in this context means targeting me as an individual, rather than targeting the content.

I'm absolutely fine with making ads relevant to the content I'm looking at. If I'm reading a blog about baldness and someone advertises some sort of hair transplant on the page that's totally fine!

What I'm not cool on is an advertiser tracking this page, cataloguing me as someone that suffers from hair loss, fingerprinting my device to follow other pages I visit to further target me, then placing advertisements for herbal remedies for baldness on every single page I visit, then changing the advert based on machine learning about the most effective advert based on my other attributes (a single young male living in a city).

These two things are not the same.

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Re:Facebook Takes Out Newspaper Ads to Attack Apple's Streng... by kergonath on Thursday December 17, 2020 @11:36AM (#25457142)

Adapt the ads to the content along which they are served, not to the people looking at them. That’s not difficult, and has zero privacy implication.

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