"These are evil, vile people I am torturing to death. In fact, it's debatable if they're even people!" tends to be the justification, and it tends to be based on mental gymnastics surrounding some old book :-/

I see your point, and I agree. "In the end, it's better for the consumer this way, we're just giving the process the tiniest of nudges." has fueled a lot of anti-consumer hogwash over the years, I'm sure.