As someone alt-tabbing in from real fraud investigation work, no, it doesn't. Banning burner phones and reducing banking privacy regulations would move the needle there, but those aren't even on the radar.
"Someone's script opened a page" isn't fraud. Someone built a script specifically to spam click a competitor's ads, by contrast, is.
Getting around a ban is not Fraud.
Regardless, a cross app ad identifier is not needed to prevent this. There are ways within your app to save data per iOS user (this is not cross app data, it's specific to your app) which would allow you to prevent this. You could use sign in with Apple/ Google/ Facebook. You could require emails. etc etc.
Apple already has a privacy-preserving solution for that:
EDIT: I believe Apple's DeviceCheck API is what the parent refers to. Thank you!
Not his solution, but just grab the identifierForVendor off UIDevice and ban that.
Alternatively:
> "Using DeviceCheck API’s, in combination with a server-to-server APIs, developer can set and query two bits of data per device. It will also maintain the user privacy, by not disclosing any user or device information, which is the priority point for every Apple user and most point of concern of every mobile user."
https://codeburst.io/unique-identifier-for-the-ios-devices-5...
So if you want to exclude/ban a user, you can use the IMEI+account, but outside of excluding a user from using your service, you cannot access IMEI+account.
User privacy is preserved because there's no singular ID for advertisers, and services can still ban fraud because if it's present they can use the IMEI+account to ban a user.
Maybe even have that built into the OS? The app can ban someone based on an IMEI+account, but the IMEI+account info stays on the device. The device just certifies that the combination is unique without exposing that info to the app, and the app can still ban that hardware/account, so the user would need to buy new hardware to get around the ban.
https://nshipster.com/uuid-udid-unique-identifier/
The easiest is with the identifierForVendor property of [UIDevice] which identifies that specific device for your software, but is not shared with other vendors. So you can ban Bob's iPhone across all your apps, but that ID isn't useful to other vendors.
First Ad Fraud != Fraud. It is low grade hacking.
Second. Trading the privacy of every iPhone user so that advertisers can prop up a sketchy/ poor industry is a terrible trade.