Re:Apple’s Anti-Tracking Plans for iPhone
by jefftk on Tuesday December 15, 2020 @11:35AM
(#25431866)
Of course you don't care about it directly, but it is part of a chain that funds things you probably do care about?
Advertisers pay publishers to show their ads to real users. Publishers run their sites because they receive money from advertisers. We visit the sites because they're diverting/informative/useful/etc. If the advertisers can't tell whether their ads are instead shown to robots, the whole thing falls apart.
Re:Apple’s Anti-Tracking Plans for iPhone
by pabs3 on Wednesday December 16, 2020 @12:07AM
(#25439296)
Shouldn't advertisers instead care about the acquisition cost per customer and revenue per customer? Do publishers not offer pricing based on these things?
Advertisers pay publishers to show their ads to real users. Publishers run their sites because they receive money from advertisers. We visit the sites because they're diverting/informative/useful/etc. If the advertisers can't tell whether their ads are instead shown to robots, the whole thing falls apart.
I like the trust tokens proposal as a way to exclude bot traffic without tracking: https://web.dev/trust-tokens/