I think Netflix has a very high prio on the "customer wants to see a video, so we shall play that video". It's on every platform and your mom's IoT hairdryer, even with an atrocious connection speed, you still get a (blocky low quality) video stream with audio. This is invaluable, especially with kids you need to keep occupied on a train ride with 3G coverage.

Apple on the other hand, seems to think: "we have a glorious 4K 60 fps 30 Mbit Dolby Atmos 7.1 extended edition of <movie name> on our server. What's the point in experiencing anything less than the perfect experience? You either get the full shebang, or a spinning loading indicator."