Re:EA to buy Dirt Rally-maker Codemasters for £1B
by munificent on Monday December 14, 2020 @01:02PM
(#25420850)
> I'm also not entirely convinced that DiRT is more niche than for example Madden
I used to work on Madden. Maybe this is non-obvious if you're not in the US, but it is hard to understate what a monumental cash cow that product is. It is like Excel is to Microsoft. It's a veritable firehose of money.
> really only popular in one country.
Sure, but that country has the third largest population in the world, and a greater GDP than the next two countries combined.
I used to work on Madden. Maybe this is non-obvious if you're not in the US, but it is hard to understate what a monumental cash cow that product is. It is like Excel is to Microsoft. It's a veritable firehose of money.
> really only popular in one country.
Sure, but that country has the third largest population in the world, and a greater GDP than the next two countries combined.