Re:Pornhub just purged all unverified content from the platform
by snowwrestler on Monday December 14, 2020 @05:32PM
(#25424274)
Yes, that’s true now, but that really got going after YouTube used the DMCA to beat some copyright lawsuits, most prominently by Viacom.
It became obvious to big copyright owners that they would get more if they played ball with Google instead of fighting them in court.
Large IP holders are happy to use it because it heavily favors them. Large IP holders also don't have to worry about repercussions for false or incorrect DMCA claims.