What does it even mean to have a "male personality" or a "female personality"? I'm not convinced one could tell the difference.

It's also not clear that the needs being met by these AIs all have to do with sex or gender. I'd bet plenty of them have nothing to do with sex and are gender-neutral.

For example, just having someone/something listen to you and show the they care (even if they actually don't) is a need that's not tied to sex or gender.

maybe you don't need to tell the difference, you only need the platform to adapt to whatever you think a man, woman, or other gender is - which probably just further I grains troublesome gender roles even more

The male version does exist. Men play boyfriend on Youtube: https://www.nytimes.com/2019/10/02/style/asmr-boyfriend-slee...