Usually this sort of thing is grassroots and ooorly funded - but just imagine what the enormous financial resources of the self-driving car industry could do - by increasing the costs and deadly perception of human car driving in every city that say Uber operates in, the likelihood of those jurisdictions approving even stage 4 cars on the road will increase.

Just hire the same lawyers that the tobacco industry was paying.

I should send someone a memo

Having said this, (as a daily commute cyclist pre covid) the issue is lack of delegated infrastructure- and I think that applies not just for mixed human drivers and human cyclists but (as much as it disappoints) we will likely need separate roads for self driving cars and human (cars / bikes / pedestrians).

Self driving seems a really hard problem now we are past the "california highway" level. To be safe at night or in rain or in Italian backstreets or Mumbai rush hour seems behind reach.

So we can use infrastructure to reduce the need for better AI. But that gets expensive. We can probably avoid building a second road network - but we need compromises.

Separated bike lanes will help this - those great wide Dutch streets with pedestrian bike car and the tram lanes come to mind - main roads where the central lanes are for automated use only.

The cost will be enormous (and blows most business models out the water) but we may win elsewhere - reclaiming some of the streets back as living areas, migrating deliveries off trucks and into smaller slower delivery vehicles designed to trundle down thinner streets.

Either way i look forward to a future of slower vehicles a d bike paths