I think the fact that a billionaire can't buy a better iPhone is partly what supports the (now perhaps only slightly) higher price of iPhones versus other non-cheap phones. The same might be said of these headphones (if they turn out to be good) — other than those "billionaires" who happen to be audiophiles wielding headphone amps, it's likely these will be seen as an achievable luxury for people who like well-made objects and want to have (approximately) "the best and best-designed" good.