They will churn through new customers who get bitten by this until they come up with controls/features that prevent it. Instituting those will increase the price making them less competitive and opening the door to others.

Its quite amusing how much the gig economy is hyped up but besides the initial surge of excitement, it just settles down and looks like the industry its trying to replace.

But I'm a pessimist. Maybe they will use the infusion of cash to invest in something truly groundbreaking. But I'm staying far far away from making any investments in them.