Because newspapers have editorial boards, ombudsmen, and liability (in the form of libel) for what they print. Facebook has the conceit that it doesn't have any perspective, that it's just a carrier of speech of others. The concern is that Facebook (and YouTube and Twitter) already has preferences (such as for controversy over dry facts) and is developing more (curation through fact checking, etc.).
If Facebook came out and said, "Yeah, we're more or less like Readers Digest but for the internet" I suspect they'll still have detractors, but it will be more of the "I don't like reading Readers Digest" variety, not of the "Someone needs to break up Readers Digest!" one. They might also lose accounts, too, because who wants to write for a paper with clear points of view and biases that work at cross purposes to their own?
Real journalism is a casualty of social media too.
In the end it comes down to the fact that people are being conditioned that they should have an opinion or position on everything, because "everything is politics". And many people fall for that and therefore search around for some indication on what opinions are out there.
Instead we should be propagating the message that it's entirely fine not to have an opinion on something that doesn't affect you. Indifference is actually a virtue.