I have a feeling this is just PR by the many examples I've seen of them doing this recently. The legal stuff just sounds like cover.
The thing is that any legal action can be used as political lever. As a business you don't want to be in a position where you have to give excuses or negotiate. Hypothetically, the EU or some crazy US senator can say Visa is endorsing CP (even if it's not 100% true, but is good for the senator or EU parliamentary image), that they will engage in a full investigation and there is a possibility of facing sanctions. Now Visa has to activate a PR and legal campaign that can last years.
It's better to just cut off that single website from the customer list.
What happened to PH push to accept bitcoin?
Like all monsters that get created no one cares because it's used against the 'bad guys' so no one cares. And then it just becomes normal.