Re:Bootstrap Marketing: Ideas that don't suck
by spencerfry on Wednesday May 11, 2011 @01:05PM
(#2537212)
I specifically wanted to write about "non obvious" things.
Note this sentence from the introduction: "They're outdated and uninformative — full of obvious suggestions such as: 'you should blog' and 'use Twitter to get the word out.'"
- Lends credibility to you and your site
- Outbound links to your product's site can help SEO
- Makes it possible to grab some of the long tail searches
- Blog readers can be an instant marketing target when launching new features
It's especially great for bootstrapped or small startups. The large competitors simply won't dedicate time or resources to the task. It's typically difficult for them to draw a direct connection to profits. For small startups it's a genuine way to connect with your customers without making them jump through hoops.