Re:Bootstrap Marketing: Ideas that don't suck
by stevoski on Wednesday May 11, 2011 @12:32PM
(#2537082)
"we have a strict no refund policy — and you should too"
I disagree. Stating that you have a no-questions-asked 30-day money-back guarantee will convince some people to sign up, because they known that if it doesn't work out for them the can always for their money back.
I've had this policy in place since day 1, and my refunds rate is less than 1%. That's in 3 years and over a heck a lot of sales.
Oh, and if people ask after day 30, or day 40, or even day 50 for their money back, I'll do it.
I disagree. Stating that you have a no-questions-asked 30-day money-back guarantee will convince some people to sign up, because they known that if it doesn't work out for them the can always for their money back.
I've had this policy in place since day 1, and my refunds rate is less than 1%. That's in 3 years and over a heck a lot of sales.
Oh, and if people ask after day 30, or day 40, or even day 50 for their money back, I'll do it.