This kind if rebadging has been happening in many industries for a very long time. I bumped into this first, way back in the heyday of CD burners, deep diving on all the info and comparisons I could find. The high end Sony and some bargain brand were identical units apart from the case and badge. A real aha moment in my life.

With cars, there are often just superficial differences to create a much larger perceived value difference between an Audi or VW or a Lexus or Toyota (on some models).

I find this topic quite fascinating, as it relates to human psychology.