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A comment on FTC Sues Facebook for Illegal Monopolization. Parent comment

Re:FTC Sues Facebook for Illegal Monopolization by aardvarkr on Wednesday December 09, 2020 @05:37PM (#25366288)
> That being said, there's no reason search can't be separated from the ad business.

I’m not aware of a business model that would keep a search company in business if they didn’t offer ads to go with it. On top of that, offering the ability to companies to target their ads to highly relevant consumers is incredibly valuable to our economy.

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Re:FTC Sues Facebook for Illegal Monopolization by biggermike on Wednesday December 09, 2020 @06:43PM (#25367190)
They can still sell their inventory e.g. impressions and clicks, but they wouldn't run the DSP/SSP (just like other ad supported publishers).
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Re:FTC Sues Facebook for Illegal Monopolization by dhnajsjdnd on Wednesday December 09, 2020 @06:58PM (#25367379)
In other words, it would mandate the existence of a layer of middlemen between the search engine and ad buyers.
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