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Re:Etsy was a twee culture punchline, now it’s a Wall Street... by DanBC on Tuesday December 08, 2020 @03:18PM (#25350771)
Here's what my dictionaries say. I agree that I'd tend to use it for "cutesy".

> twee, a. (and n. 3) colloq.

> 1. Originally: `sweet', dainty, chic. Now only in depreciatory use: affectedly dainty or quaint; over-nice, over-refined, precious, mawkish.

> 1905: Punch 8 Mar. 178/1, “`I call him perfectly twee!' persisted Phyllis.”

> 1917: M. T. Hainsselin Grand Fleet Days xv. 91 “Girl: Oh, here's another little gun; isn't it a darling! Isn't it just too twee for words!”

> 1947: E. Hyams William Medium viii. 164 “`Isn't he twee!' said Mary, and pinched his cheek.”

> 1956: G. Durrell Drunken Forest x. 193 “`What twee individuals?' `Those knowledgeable sentimentalists who are forever telling me that it's cruel to lock up the poor wild creatures in little wooden boxes.'”

> 1962: Observer 25 Mar. 25/3 “She has a small and, it must be said, pretty twee cottage.”

> 1967: E. Short Embroidery & Fabric Collage iv. 102 “The best of our designers who have abandoned the rather `twee' decorative type of embroidered picture.”

> 1973: G. Robyns Wimbledon xxix. 192 “There is..a twee Arcadian outdoor studio complete with white trellis and plastic flowers.”

> 1983: Listener 21 July 33/1 “Mike Nichols's thriller-fantasy about dolphins should be as nauseatingly twee as the worst Disney—but it isn't.”

Chambers 11th (because they give an origin)

> twee

> twee /twē/ ( informal)

> adjective

> 1. Small and sweet

> 2. Affectedly or sentimentally pretty or quaint

> ORIGIN: tweet for ‘sweet’, and later tiny and wee

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