I love Wikipedia[1]. And if they only asked for the money they needed to run Wikipedia, and did so in a straight-forward way, I'd be happy enough. But the reality is, despite what the frequent, heavily optimised ads might have a reader think, they have enormous amounts of money already, and lots of it is spent questionably or on other projects.

[1]Although I share Gwern's concerns as laid out here: https://www.gwern.net/In-Defense-Of-Inclusionism