The big picture here is he's on the frontpage of HN and getting a ton of very valuable attention. This guy isn't dumb.

$100 to billions is an unrealistic step, and an unfounded generalisation of the author's circumstances. in this day and age something as benign as an "influencer" mentioning the word "keto" could butterfly-ripple the author into an early retirement

I actually don't know what you mean. The post I responded to said that the money recovered was not enough compared to the time spent. My point is, the money is not a lot, but considering it's a low income blog anyway (there is another blog post about that) it's not too bad, especially in terms of future reward, for which he basically does not need to do anything.

> he'll keep collecting as long as the affiliate program runs

As mentioned in the post, he has cut the affiliate program off. And given that he is naming & shaming them in the blog, and even after getting posted to HN, I think that relationship has soured.

Shouldn't he earn more? $100 is just $1 per 1000 views.

>The site has grown steadily over time, to the point where it now has over 100,000 pageviews per month.