Further, why leave the Microsoft O365 ecosystem if you’re already using it? Teams offers other capabilities and integrations that Zoom doesn’t have and the Teams integration does not require additional user action to add to Outlook (it’s there by default). Other value adds for enterprises include centralized identity/license/user management via the existing O365 admin portal/Azure AD, singular invoicing, consistent SLA with single vendor, etc. I haven’t looked into Zoom’s SSO integrations with things like AD or Azure AD, but again, that’s another example of resistance for enterprise customers/system administrators.
As far as I understand, it is Microsoft who are putting third parties at an unfair disadvantage by not offering them the same level of integration.
Outlook reminders will say click to join zoom meeting.
And the zoom client will have a list of your upcoming meetings