Exactly my gut feeling and the press is not questioning anything just rephrasing press releases from Qualcomm, writing about so important details like why the name 888 and so on.

Qualcomm and Intel should come out asap and tell what they plan to do in the next 12-18 months, e.g. embedding RAM or whatever, to match M1' performance. But they rather work on original naming schemes. Good that I sold my Qualcomm stocks years ago.