Re:Using Google Analytics without GDPR consent
by simpss on Friday December 04, 2020 @08:07AM
(#25301813)
log files have a different original purpose. But yes, if you repurpose your log files to track individual users granularly, that processing would be illegal without gathering informed consent first.
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Re:Using Google Analytics without GDPR consent
by Dayshine on Friday December 04, 2020 @08:16AM
(#25301896)
The key caveat here is:
Unless it's necessary. The legitimate interests basis of the GDPR allows you to make a balanced decision of your business requirements against user privacy expectations.
Re:Using Google Analytics without GDPR consent
by simpss on Friday December 04, 2020 @08:21AM
(#25301941)
yes, and you have to line out how the processing is necessary for providing the service, there has to be no less-intrusive method of achieving the desired result and be ready to prove it.
hint, user-level analytics rarely is. And in this specific example, repurposing logs kept for one purpose(ex, security/auditing) to user analytics is definitely not something you can just do