Its an Apple marketing point. Its not why people buy iPhones.
And it only matters when it's backed by a purchasing decision. Someone can swear up and down that they hate walled gardens a lot but words mean nothing; if they turn around and purchase an iPhone over the plenty of open alternatives, it only signals that either they don't know what a walled garden is or they care about other stuff far more. Actually paying money for something cuts through all the bullshit consumers say to their friends or the internet about what they really want and what their priorities are.
Markets don't give each individual consumer precisely what they want, they give large groups of consumers what they want weighted by consumer priorities. In that way, most consumers get what they really want. Obviously that means some consumers don't get what they want and perhaps that's you, I don't always get what I want either. But sorry, if most consumers really wanted a device without a walled garden, they wouldn't have willingly and repetitively bought iPhones over more open devices. If there were a large consumer group of people that really want a good device without a walled garden and are willing back up their desires by paying for one, businesses will be aching to take their money. In fact, there already are many open alternatives that serve these people well. According to you your iPhone has issues even though you own one, but evidently these issues are so minor that you won't even give alternatives your money to avoid them. "But I really don't like it" is worth as much as it cost to say that, which is absolutely nothing.
My iPhone has THOUSANDS of features. Battery life, interoperability with other devices, reliability, familiarity, particular apps that I’ve purchased already, and hundreds of other reasons all contribute to why I like one smartphone brand over another.
And yes access to third party apps is one of those thousands of contributing factors but ultimately I’m not going to buy a phone that has a crappy battery and doesn’t work with any of my other devices just so I can download a couple extra cool apps without the App Store. Besides I can jailbreak this iPhone (at a privacy risk since I have to flash the whole firmware) and run sideloaded apps if I want to but it’s usually not necessary.
So you keep equating making a choice based on thousands of variables with a large scale consumer endorsement of one particular variable which is not at all scientific or logical.
For the average consumer, the fact that they have $200 in iOS apps they’ve already purchased over the last decade and their entire family is on Macs and iPhones that have generally been reliable is enough reason to stay with another iPhone. They’re not thinking about walled gardens when they’ve probably never even realized the distinction.
There's only so many ways you can tell me you care so little about walled gardens that it ranks below about a thousand features that you actually base your purchasing decision on. Let me explain it very, very simply: I and many others actually give a shit about walled gardens, we actually make purchasing decisions based on that by not buying Apple. I personally refuse to buy Apple devices for myself that are incredibly locked down and limited and so intentionally incompatible with every other device on the market; Oh, that describes every single Apple device including the very first iPhones since before Apple became a trillion dollar company by selling a billion iPhones. You and millions of others could have made a similar decision but you didn't, you found about a thousand other things more important.
Over countless choices of countless combinations of thousands of features from companies all vying for more money and attention, consumers have consistently demonstrated that walled gardens are not just a very distant concern that they won't bother paying for, it's often a desirable choice and a top priority amongst many consumers who openly desire features & limitations that are only possible in Apple's locked down walled garden.
I don't think it's helpful to continue this conversation any further. I find your depiction of consumers to be hopelessly out of touch and I think it's kind of pathetic to claim that walled gardens are important yet find a thousand other reasons to ignore it. Every purchasing decision is a trade-off, not everyone gets literally every last thing their heart desires, nor should they because that's a waste of resources. Consumers get what they really want, the market has done well to ensure that, and evidently you've fulfilled your top thousand most desired features in a phone with Apple too.
Calling for the government to step in and override the choices of millions of consumers is the last thing I want, even if it runs contrary to my own consumer choices.
You care very strongly about the walled garden so much so that you’ll ignore thousands of other compromises compared to other devices that you may not like. That’s rare, but you’re on Hacker News so of course you aren’t like normal people when choosing a phone. You can’t assume most people will do what you do when they haven’t even heard of the walled garden issue so it literally could not be on their list of considerations.
I’m guessing I could say you don’t care about privacy or usability or something else based on your phone choice. But you’d say no I care about not having a wallet garden and thats why I chose it. Well in the same way most people didn’t choose to have a walled garden. They went to the store and bought one of the most popular phones and regardless of brand all their apps came from an App Store so they didn't even know the difference when they were deciding between other compromises like price, availability, network, battery life, ease of use, etc.
In fact, most these people never had an App Store before their iPhone so it seemed like an extra thing no one else had instead of a locked down Apple monopoly. Hindsight is 20/20.
None of these people would be upset if you put in a power user setting to allow third party apps. They wouldn’t even know it was there. So don’t say they “chose” that they didn’t want it. You can’t say people chose to ban something they don’t even know exists.
Of course it's rare to prioritize walled gardens, that's the point. That's why the industry is like this. No one really cares about walled gardens, they don't care about it enough for them to make any real decisions about it.
People don't go "I really want a walled garden", they just say "I really want a phone that does and chooses everything for me" and proceed to buy a locked down device that applies restrictions that are only possible in a locked down platform.
By the way, Android already does put in a power user setting to allow third party apps. They're still being sued by Epic, and Google believes that allowing third party stores are needed to resolve potential antitrust issues (Google has started working on this). I'd be very surprised if antitrust action doesn't tread similar ground with Apple, and you can bet that all the people who liked & supported Apple's iron fist are going to start complaining if a bunch of popular apps move to their own app stores to keep their revenue cut.
So you admit after all this my exact point in the first place. Almost nobody is deciding based on this because there are thousands of other things that are either more important, easier to understand, more talked about in marketing and reviews, or simply because they've never even heard that some are walled gardens and some aren't. Clearly someone who has never had a smartphone before wouldn't choose based on specifics of the App Store when they're probably trying to figure out how to make a phone call.
"Walled garden" is just some jargon that some of us use to describe this kind of platform. Consumers have long been familiar with the concept of a platform that is locked down and makes decisions for you. "Walled garden" isn't a magic phrase that one needs to utter in order to want.
I'm not saying I like what Apple does, but I do recognize that the majority of consumers want the sort of locked down experience that Apple provides.
I don't expect you to make a point to a trillion dollar company, I expect you to recognize that Apple became a trillion dollar company because consumers really want what they're making, as locked down as it is.