Does the same paper get 1000+ citations if it were published in 2010? Or even 2015? Probably not.
Also, anyone who works in the field of AI fairness and ethics research knows about it. So yeah, it's an important study.
What does that tell you?
As far as I can see, the only way she would keep her job, is if her research was so fundamental to the company that they literally could not function without her. Citations don’t tell you that. My boss is a star researcher in his field with multiple 1000+ citation papers. He still has to act respectfully of his boss and peers.
Vs
FAANG hires top diverse ethics researchers for good publicity and they demand clout/unreasonable changes that aren't in FAANG's interest and they get kicked resulting in bad publicity.
Unclear which is happening here. I agree it isn't in FAANG interest to hire these people but that misses the point.
Industry research is not academia, where you'd expect to be free to choose the avenues of your research, and you should expect that publication is restricted. The technical improvements you make may be kept under wraps to gain a competitive advantage; and policy agenda work is essentally part of PR strategy, it's accepted if and only if that agenda benefits the strategic interests of the company. Tenure in academia offers some freedom of research (though not even then abolute), but when working for private companies, you don't have that freedom unless you have a specific contract asserting that, and even then you'd be wary of biting the hand that feeds you.
Like, if you want to expose climate change risks, it's not going to work out while employed in an oil company, and if you want to advocate for regulation of ML research while working in a company that would be bound by this regulation, this is certainly something that the management would be expected to care about.
I'm not sure Google Brain's recruiting pitch includes a description of them blocking publication of a paper you'd worked a long time on (and even given them a heads up about, as Gebru apparently had). Their pitch is almost certainly about being able to do research similar to how you would in academia (except with more money and resources, etc.).
Edit: And to be clear, her most cited paper (> 1000 citations) had an impact on what some companies did: https://www.theverge.com/2020/6/8/21284683/ibm-no-longer-gen...
What is disturbing here, from a researcher's point of view (even within a company!), is the lack of transparency on why a paper is being blocked from publication. The implicit understanding of being a researcher in a company like Google is that, while papers are subject to review prior to submission/publication, that the company will not wholesale reject it and instead will work with you to make modifications and changes. Clearly something different happened here that should be of concern to people considering working at Google Brain.