I've seen this during the last few drought years in CA with a lot of my presumably educated, FAANG-employed friends scolding people over a glass of water at a restaurant or skipping showers for days out the week. I've been stumped at how highly rational individuals could fall for this cult-like aberration - with 80% of water dumped into the farm fields, if all of the 40 million CA consumers were completely eliminated and replaced by robots, that still wouldn't move the drought needle very much. Yet, highly educated techies would throw nasty fits over a glass of tap water to "save the planet"...

https://www.washingtonpost.com/blogs/govbeat/wp/2015/04/03/a...