Yes, the crowdsales priced individual addresses at less than one cent, but it's a 64-bit address space, so even at one cent that puts the gross valuation of Urbit at many orders magnitude greater than the gross planetary product since the dawn of human history. I'd say that's overvalued. Also, the addresses are not sold individually but in large blocks, with part of the pitch being that people who get in early can turn around and sell parts of their holdings to greater fools. If memory serves, the first crowdsale raised $500k. So even at 1 cent per, someone ended up writing some pretty big checks.
But they're not. There are 2^32 planets. A planet is the minimum unit of personal identity and is meant to correspond to a "responsible adult human". Within a planet you can have 96 bits of sub-identity, if you want to have things subordinated to your own identity (e.g. your IOT stuff, your phone, your router, your car, your kids, whatever). No one is buying a 128 bit identity.
You can buy planets right now for $10-$20 on opensea. $20 * 2^32 is about 10% of the annual military budget of the United States, not several orders of magnitude larger than the total economic output of the known universe.