Re:How to Escape the Modern Rat Race
by hinkley on Wednesday December 02, 2020 @02:09PM
(#25280142)
I had a libertarian coworker who didn't understand why people didn't just vote with their feet on all of this stuff.
The closest I got to explaining it to him is that Advertising as a profession in the US is the successor to WWII psychological warfare. People are being paid to use your instincts and your worst impulses against you. All day. Every day. It started out weaponized, and now it's industrialized.
To opt out requires a level of enlightenment (literally and figuratively) that few invest in, and some doubt they could achieve even if it were a priority.
We have black hat hackers attacking our brains, and only occasionally do the white hat hackers get any sort of publicity, and some of those have less substance but are more approachable than the real experts. These people are almost always standing on the shoulders of giants, and thus their work feels derivative (eg, Marie Kondo), which is off-putting to people. Their style-over-substance makes them in effect hyper-palatable people, which is a form of cognitive dissonance with the message.
The closest I got to explaining it to him is that Advertising as a profession in the US is the successor to WWII psychological warfare. People are being paid to use your instincts and your worst impulses against you. All day. Every day. It started out weaponized, and now it's industrialized.
To opt out requires a level of enlightenment (literally and figuratively) that few invest in, and some doubt they could achieve even if it were a priority.
We have black hat hackers attacking our brains, and only occasionally do the white hat hackers get any sort of publicity, and some of those have less substance but are more approachable than the real experts. These people are almost always standing on the shoulders of giants, and thus their work feels derivative (eg, Marie Kondo), which is off-putting to people. Their style-over-substance makes them in effect hyper-palatable people, which is a form of cognitive dissonance with the message.