> by setting up complicated infrastructure on your own (either in house or in the cloud) or by using a cloud/third party distributed computing option.

The argument is/would be, if your business is heavily based upon deep learning and is that compute heavy on a hourly basis, you may in fact save millions daily by having your own in-house infrastructure.

It seriously isn't complicated to run as much as AWS and co want to say it is to push their own sales. But it does cost capital investment and maybe 1 or 2 IT guys.

There's an inflection point where it makes sense.