The Jevons paradox applies to compute. In economics, the Jevons paradox occurs when technological progress increases the efficiency with which a resource is used, but the rate of consumption of that resource rises due to increasing demand. The more efficient (or cheaper) compute gets the more uses we find for it, rising the consumption of it.

People think about pricing as a zero sum game. In reality, there are very few things in the world that are zero sum games.