With Group Policy: if you are logged in, Windows will pop a modal dialog in your face and you can preempt it there, but just leaving an application running and being AFK will not prevent reboot if Windows has decided it has waited long enough. The amount of time I can ignore the "restart" request in Windows Updates varies from days to weeks for me.
I hate the behavior with a passion, but I can see why Microsoft wants to force reboots eventually. Having un-updated Windows is not good for 90% of the people out there.
Honestly speaking, Windows 10 is as far from the spirit of the "I'm a PC" and "Windows 7 was my idea" ad campaigns as you can get. Now it's just "You will bend over and take what we give you, for the greater good"
If you want full control of your OS, you need to switch to a BSD or Linux, with appropriate expectations about the applications you will or won't find there.
Edit: fix grammar/punctuation a bit
Stop spreading lies. It does work. (I also have hot had ads in Windows on all Windows machines I own. But this is a Microsoft product, which always raises these long list of myths.)
Instead of name-calling, maybe post the group policy here that allows you to never reboot after updating.
So the solution, as I said, is to not install these updates. (Or reboot, but you say you don't want reboots.)