I think only really the SNES/N64 years embodied the cutting-edge solutions associated with novel games. Their whole ethos to entertainment (especially the handheld line becoming the core product in a way) still feels embodied in Yokoi's "lateral thinking with seasoned technology" philosophy.
Apple, on the other hand, has been running rings around Qualcomm and other ARM vendors for a while now, and sharing tech makes it all the more important that they continue to be competitive.