PDFs are just a terrible eBook format. They bake in a fixed page size, usually 8.5x11 inches.

The Kindle's screen being physically smaller than that, your display options are limited to scaling an image of the 8.5x11 page down to fit into 4.8x3.6 screen, at which point fonts are generally too small to read, or attempting to reflow the PDF's contents on-the-fly, which is noticeably slow and typically only gives acceptable results if the PDF contained an absolute minimum of formatting.

Kindle DX should display a 8.5x11 pdf correctly. I haven't used one personally though.

Trying to turn pages on a PDF being displayed on a Kindle makes me want to punch kittens. Multiple. Because that's how much time I have between. Each. Page.