As a regular TikTok user, I’ve been quite impressed with TikTok’s content moderation abilities. What’s more interesting, however, is that TikTok, unlike other mainstream social media channels, does not pretend it takes a hands off approach to moderation. It’s an accepted fact that it’s TikTok’s platform and they’ll moderate what they want and when they want to.

As for large brands advertising on these videos, anecdotal evidence says it hasn’t slowed anything down. Additionally, brands already have a tolerance being alongside problematic content to some, though not unlimited, degree (see YouTube).