A few months ago a friend fell off the wagon and was drunkenly riding his electric bike around town, and called in distress. I picked him up, and put his electric bike on my bike rack. I could barely lift it onto the bike rack, and on the ride home, I took a speed bump and it broke my bike rack. I live on a second floor, and ended up having to leave his bike in the stairwell. I would never use his bike because it was so unwieldy.

I absolutely see a use case for a motorized bike that weighs 26 lbs, and it’s the use case they lay out in their ad copy: it widens the accessibility of electric bikes. Maybe the tech costs too much, and that will hose the project, but the value prop is crystal clear to me.