If you are unhappy with a contract, don't sign it.
Normally, you negotiate your contract because your company wants you, and finding someone else that would agree to the contract is a non-trivial amount of effort, so they'll hear you out. In these people's cases, all they'd hear is "lol, no" if they tried to negotiate individually, because they'd have virtually no power. As a result they're trying to find leverage in numbers: We want the freedom to negotiate all our contracts to our advantage, otherwise we're striking.
Allow me to put things differently: There is no law that says that Amazon must accept whatever terms are put forth by these unions. Amazon can, if they wish, outright refuse their terms and tell them that the contract is as-is and will not be altered.
While I'm not saying this is your case, I am puzzled at people who argue against unions with your last line, because it really does cut both ways. "If you are unhappy with a contract, don't sign it". Well, a union is a form of negotiating said contract, and to the companies being proposed those terms: "If you are unhappy with the terms, don't sign it". Makes sense, right?
This is one of the reasons I feel the pendulum has maxed. That said, this takes us straight to the familiar for/against discussion, just with a sharper edge. The union busting debate needs to be had too, but it doesn't tell us much about the type of union they want to build and what that means.
The linked article (thanks) is another case in point, I think. It talks about union busting. Ways in which (like your quote) working conditions aren't good. ... OK.
I don't mean to disparage... IMO, the elephant in the room isn't being addressed. What would a "union win" in amazon (or other young megacorp) mean? More pay, how much more, how would that work?
Let's compare to another field: sports. The UFC is currently experiencing player union agitations. What a "union win" looks like is fairly defined. Other sports leagues are unionized. The realistic range of outcomes is understood.
Forget the conflict side for a moment, what's the goal?