Sure, it's the easiest way for small businesses, but in doing so, they are giving away too much of their marketing and branding - until they become hostages. Not good, specially for online businesses.

It's like selling a product on marketplaces: inevitably, that fateful day comes when the platform decides to change the rules – against your best commercial interests – and the only two options you have are: stay, keep your head down and obey... or leave and start almost from scratch.