The point is that there is such an aversion to endings that many people simply do not have any sense of where death and discomfort fit in to life.

I used “as if” not because i think many people think this way, but because it is the de facto way of thinking when you only strive to avoid endings.

In other words, people lack an appreciation for death and are so afraid of it they try to pretend like it can not exist.

Sure, if you worship death then death is not bad. That's why we call that a death cult. It doesn't necessarily follow that this is a good thing.