This is absolutely right, and is not being highlighted enough in these threads. Outside of the dating sites, the numbers and the reality is not so bad. People fall in love with personalities, and personalities are presented to people longitudinally. In other words, it takes months to really get to know someone's personality. They can become attractive in ways that a dating profile would never show.

Dating apps have artificially forced people into making superficial choices.

I actually am looking into some really interesting data about match rate between different personality types and it seems like people with compatible with personalities match at a higher rate. Not sure about long term success but it's pretty crazy that I'm seeing that in match rate.

Well that would be making perfect sense. Once initial attraction wears off (and it always will), what remains is personality. The bigger the difference, the more conflicts. Whoever came up with 'opposites attract' didn't do a followup after couple of years.