Good point, yes. 1984 just gives us that crystal clear image of everyone hating Goldstein - whereas in this reality half the people hate Goldstein and the other half hate Steingold (or whatever you'd put in as a convenient narrative opposite, not intending to reflect any individuals in reality) and neither of them realizes that their hate should be focused on Big Brother himself.

(A quick google shows me that Steingold is famous for bagels, and nobody hates bagels)