General Fusion is taking a different approach to fusion than anything previous. Their website has a great summary:

http://www.generalfusion.com/

If they (General Fusion) can make their idea work... wow. Kudos to Bezos and the other investors for backing them.

Also did you notice the author chose to use a Bezos photo taken by Steve Jurveston (Managing Director of Draper Fisher Jurvetson)? It's a small world indeed!