Re:Apple’s M1 silicon is all about platform control
by Someone on Monday November 23, 2020 @03:33PM
(#25191425)
“Apple have a history of denying anything until it's ready, and then they flip the script”
So does any company that paid attention in marketing & sales 101. An established hardware company has to sell what it has, and shouldn’t try to sell what it doesn’t have (https://en.wikipedia.org/wiki/Osborne_effect is the classical example of why not to sell what you don’t have (yet))
(if you don’t have anything to sell yet, selling what you don’t have is fine. See Kickstarter and early Tesla)
I think the reason people think Apple is special at this is that Steve Jobs was very good at selling what he had and downplaying what he didn’t have.
So does any company that paid attention in marketing & sales 101. An established hardware company has to sell what it has, and shouldn’t try to sell what it doesn’t have (https://en.wikipedia.org/wiki/Osborne_effect is the classical example of why not to sell what you don’t have (yet))
(if you don’t have anything to sell yet, selling what you don’t have is fine. See Kickstarter and early Tesla)
I think the reason people think Apple is special at this is that Steve Jobs was very good at selling what he had and downplaying what he didn’t have.