I've come to view these lists as bullshit. When you go through these lists (and especially lists of "unicorns" from the states) you see a few major trends. Many "unicorns" have several of these:

- Price dumping and market grabbing through losses subsidised by infinite investor money

- Price dumping and market grabbing by aggressively turning everything into gig economy (usually, losses subsidised by overworked underpaid couriers)

- Financial market. No one has any savings to speak of, so managing credit is quite a lucrative business indeed.

- Outright lies and vaporware: flying cars, innovative vehicles, fantastical medical devices etc. Once again, losses subsidised by infinite investor money

And among this humongous pile of outright crap there are just a few companies that actually do something. And out of those may be one actual innovator.